Howard Schultz Quotes About Rules Of Engagement
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Starbucks has changed the rules of engagement for the music industry.
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I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
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The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
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