Leo Burnett Quotes About Great Advertising
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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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A good ad which is not run never produces sales.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
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What helps people, helps business.
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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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