• In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.

    Aristotle: In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.
    Aristotle, Aeterna Press (2015). “Rhetoric”, p.148, Aeterna Press