Marshall McLuhan Quotes About Business
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.
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Advertising is the greatest art form of the 20th century.
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Invention is the mother of necessities.
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When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Only puny secrets need protection. Big discoveries are protected by public incredulity.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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