Paula Scher Quotes
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What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".
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Marketing is a necessary part of the creative process.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Design always has a purpose.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I like what I do. So why would I want to stop doing it?
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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For people who make inventions, whether they make scientific inventions or artistic inventions, they're driven by pretty much the same thing. It's some mistrust from somebody saying it couldn't be a certain way, and overthrowing that. But that can happen at any point in history, at any time you come along. It doesn't get better or worse because you're born in this era or that era - I think it's more individualistic. It comes from within, you know, it's an internal thing.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Really, everything is designed.
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Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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What makes me say "wow" continually changes. It changes based on what I know.
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I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.
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I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.
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What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
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Beige is the color of indecision.
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Design exists to serve some purpose.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Planning involves considering how other people may use something.
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The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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New Zealand looks like the future to me
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Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
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If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
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I'm most proud of the fact that I get to keep growing.
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