Copywriting Quotes
The best sayings about Copywriting that you can share on Instagram, Pinterest, Facebook and other social networks!
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The man who stops advertising to save money is like the man who stops the clock to save time.
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The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.
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It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
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The most powerful element in advertising is the truth.
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Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
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Creativity can solve almost any problem.
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The consumer isn't a moron; she is your wife.
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Many a small thing has been made large by the right kind of advertising.
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20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.
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Copy is a direct conversation with the consumer.
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You must make the product interesting, not just make the ad different.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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People aren't interested in you. They're interested in themselves
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Let us prove to the world that good taste, good art, and good writing can be good selling.
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Sometimes the most important job advertising can do, is to clarify the obvious.
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The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
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An advertising agency is 85 percent confusion and 15 percent commission.
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If you wish others to believe in you, you must first convince them that you believe in them.
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Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting.
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Consumers do not buy products. They buy product benefits.
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Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.
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Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.
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Advertising is like learning - a little is a dangerous thing.
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On the average, five times as many people read the headlines as read the body copy.
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Don't confuse visibility with credibility.
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