Great Advertising Quotes

On this page you will find all the quotes on the topic "Great Advertising". There are currently 58 quotes in our collection about Great Advertising. Discover the TOP 10 sayings about Great Advertising!
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  • Our job is to bring the dead facts to life.

    Jobs   Design   Facts  
  • Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

    Home   Men   Goal  
  • We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

  • There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

    Wise   Witty   Art  
    Letter on May 15, 1947. "Letters of Note". Book by Shaun Usher. Volume 2: "An Eclectic Collection of Correspondence Deserving of a Wider Audience", p. 190, 2016.
  • Advertising is only evil when it advertises evil things.

  • Big ideas are so hard to recognize, so fragile, so easy to kill. don't forget that, all of you who don't have them.

  • The most powerful element in advertising is the truth.

  • I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

    Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
  • A good advertisement is one which sells the product without drawing attention to itself.

    David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
  • Buy me and you will overcome the anxieties I have just reminded you of

    Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.6, Routledge
  • Stopping advertising to save money is like stopping your watch to save time.

  • Nobody has ever built a brand by imitating somebody else's advertising.

    David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
  • Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

  • Advertising in the final analysis should be news. If it is not news it is worthless.

    Wise   Witty   Business  
  • The consumer isn't a moron; she is your wife.

    Funny   Sarcastic   Witty  
    Confessions of an Advertising Man (1963) ch. 5
  • On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  • Advertising is the greatest art form of the 20th century.

    Art   Business   Journey  
  • I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  • In advertising, not to be different is virtually suicidal.

  • What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

    Moving   Writing   Curves  
  • Promise, large promise, is the soul of an advertisement.

    Wise   Witty   Business  
    'The Idler' no. 40 (20 January 1759)
  • Never stop testing, and your advertising will never stop improving.

    David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
  • Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

    Writing   Men   Agency  
    David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
  • I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

    Business   Writing   Mean  
  • Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

    Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
  • The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

    Peter F. Drucker (2009). “Management: Tasks, Responsibilities, Practices”, p.97, Harper Collins
  • Many a small thing has been made large by the right kind of advertising.

    Wise   Witty   Kindness  
    1889 A Connecticut Yankee in King Arthur's Court, ch.22.
  • A good ad which is not run never produces sales.

    Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
  • There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

    Jerry Della Femina (2010). “From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War”, p.147, Simon and Schuster
  • Nobody counts the number of ads you run; they just remember the impression you make.

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