Jonah Berger Quotes
-
Top of mind means tip of tongue.
→ -
Going viral isn’t random, magic, or luck. It’s a science.
→ -
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
→ -
Marketing is about spreading the love.
→ -
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
→ -
People don't need to be paid to be motivated.
→ -
If something is built to show, it's build to grow.
→ -
Virality isn’t born, it’s made.
→ -
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
→ -
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
→