Peter Fader Quotes
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Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.
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Retailers are treating everyone the same way who walks in their stores and this doesn't make sense in the world we live in where all customers are not equal.
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The bubble hasn't popped yet and there's tremendous value in social media. ... But it's wishful thinking to believe that others on the 'me too' bandwagon will survive.
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I figured the process of someone standing at a shelf and deciding what juice to buy is going to be very different than someone sitting at the computer clicking through a bunch of different books or CDs-until I actually looked at the data, and it turned out that the patterns were remarkably similar.
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